Uber Planning to "Double Down" in Middle East Market

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Uber has become a household name across the United States, but their international business model has been inconsistent as of lately. In a recent interview with CNBC, Uber's COO Barny Harford explained that they are done taking the back seat to domestic companies, especially in both the Middle East and North Africa. These are now being viewed as primary markets for them to capitalize and grow Uber to become the name brand ride-hailing company. In the past Uber has been consistently selling out to domestic companies like Grab in Singapore for a 27.5 percent stake in their company as well as Didi Chuxing a Chinese company for a reported 5.89 percent stake in the company. Uber's main competitor in the Middle Eastern market is Careem, they already operate in 13 countries and over 90 cities. This is clearly not a mom and pop business, they know what they are doing and I think with the current state of conflict and recent history of Western intervention in this region it will be difficult for Uber to take customers away from a regionally domestic company. 

Comments

  1. Matt FelixMay 10, 2018 at 8:40 AM

    I think it is cool that Uber is taking the steps to up the ante internationally. This is a prime example of foreign competition and that will benefit the economy and the company itself. Kudos to Uber for pressing for a larger market share internationally.

    ReplyDelete
  2. Mary SpaethMay 10, 2018 at 6:48 PM

    https://www.uber.com/cities/

    ReplyDelete

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